Home / 2019 / October

Monthly Archives: October 2019

“What do I want to say?”

“what-do-i-want-to-say?”

A story about how to make a living as an artist, create work that resonates, and reach for ‘impossible’ dreams. My first email address was shortnsweet22345@yahoo.com. Dave Barnes laughs when I tell him; he’s familiar with email addresses like that because he’s been collecting ones just like it for 20 years. His first email list came by way of clipboards in the back of music…

Read More »

The Top Holiday Email Marketing Tips of 2019

the-top-holiday-email-marketing-tips-of-2019

Black Friday is less than a month away. Are your promotional emails ready? Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store. But don’t wait until the last second to get started on your emails: Winter holidays are the top consumer spending events of the year, according to the…

Read More »

How to Use a Landing Page to Test a New Idea

how-to-use-a-landing-page-to-test-a-new-idea

Table of Contents 3 reasons to test your idea with a landing page 4 steps to create an idea validation landing page Create a free landing page in ConvertKit to test your idea Every successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities. If you’re like most content creators, coming up with new ideas isn’t the…

Read More »

This Email Copywriting Formula Will Defeat Writer’s Block

this-email-copywriting-formula-will-defeat-writer’s-block

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft.  But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block. AWeber’s Liz Willits recently joined an episode of “Beyond the…

Read More »

Mentally modelling filters

mentally-modelling-filters

When we talk about filters, we often think there is one filter. But, in many cases there are multiple stages of filters, each examining mail in a different way. In deliverability terms the easiest filters to ignore are the individual user filters. Mostly because there’s nothing we can do about those. These are the baysean style filters built into a lot of email clients as…

Read More »

How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel

how-to-prevent-affiliate-marketing-from-cannibalizing-your-email-channel

Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any available coupons, says Peter Briggs, Director of Strategic Services at Oracle Marketing Cloud…

Read More »

Sendinblue vs Mailchimp – Our Complete Comparison Guide

sendinblue-vs-mailchimp-–-our-complete-comparison-guide

Atlanta-based Mailchimp is a pretty big name, serving more than 20m customers worldwide. However, after spending some time comparing providers I can’t help but wonder if the attraction is more tied up in the marketing than the actual product. Perhaps notoriety isn’t everything? Since Mailchimp started charging users per contact, as opposed to just subscribed contacts (which was previously the case), I wanted to see how it fared…

Read More »

Purging to prevent spamtraps

purging-to-prevent-spamtraps

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole domain being turned into…

Read More »

Email Design in 2019: A Look Back

email-design-in-2019:-a-look-back

Did you catch our live Twitter chat with Email on Acid this week? We sat down with many #emailgeeks to talk all things email and design! We got some great answers and wanted to share our key take-aways.   What email trends took off in […] The post Email Design in 2019: A Look Back appeared first on .

Read More »

Preparing your loyalty marketing program for 2020

preparing-your-loyalty-marketing-program-for-2020

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

Read More »

Don’t follow the flock: Why marketers should try new things.

don’t-follow-the-flock:-why-marketers-should-try-new-things.

**Editor’s note: We’re happy to share another guest blog from one of our partners! This time, we bring you an original post from Kimberly de Silva from Mapp.** Often, the longer you are in business, the more reluctant you are to change. We all know that person at the company who says, “But we’ve always […] The post Don’t follow the flock: Why marketers should…

Read More »

The Power of Instagram

the-power-of-instagram

“If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.” – The Guardian   We can’t avoid social media, it consumes our everyday life. With everyone ‘doing it for the […] The post The Power of Instagram appeared first on .

Read More »

Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

Read More »
>