Learn how machine learning informs our Email Validation API in order to help improve your email deliverability rates. The post Validating Email Addresses With Machine Learning appeared first on SendGrid.

A story about how to make a living as an artist, create work that resonates, and reach for ‘impossible’ dreams. My first email address was shortnsweet22345@yahoo.com. Dave Barnes laughs when I tell him; he’s familiar with email addresses like that because he’s been collecting ones just like it for 20 years. His first email list came by way of clipboards in the back of music…

As digital marketers, we’re often focused on the technology platforms and applications that enable our programs. And we should be because technology is essential and is the fuel to our success.

As the nights draw in this month and we all get used to 4pm darkness, we have our monthly email round-up to brighten your day! We’ve tried to wade through the array of pumpkins and give you a well rounded insight into our inbox this […] The post TOP DESIGNS FOR OCTOBER appeared first on .

Read about how you can prepare your email program heading into the holiday season, IP warmup tip, and how to stay out of the spam folder. The post Preparing Your Email Program for Peak Season Sending appeared first on SendGrid.

Table of Contents 3 reasons to test your idea with a landing page 4 steps to create an idea validation landing page Create a free landing page in ConvertKit to test your idea Every successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities. If you’re like most content creators, coming up with new ideas isn’t the…

When we talk about filters, we often think there is one filter. But, in many cases there are multiple stages of filters, each examining mail in a different way. In deliverability terms the easiest filters to ignore are the individual user filters. Mostly because there’s nothing we can do about those. These are the baysean style filters built into a lot of email clients as…

Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any available coupons, says Peter Briggs, Director of Strategic Services at Oracle Marketing Cloud…

Atlanta-based Mailchimp is a pretty big name, serving more than 20m customers worldwide. However, after spending some time comparing providers I can’t help but wonder if the attraction is more tied up in the marketing than the actual product. Perhaps notoriety isn’t everything? Since Mailchimp started charging users per contact, as opposed to just subscribed contacts (which was previously the case), I wanted to see how it fared…

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole domain being turned into…

SMS and MMS drive the majority of messaging communications. We define them and show their crossover with products like iMessage, Whatsapp, and other apps. The post What Are SMS and MMS and How Do They Differ? appeared first on SendGrid.

Did you catch our live Twitter chat with Email on Acid this week? We sat down with many #emailgeeks to talk all things email and design! We got some great answers and wanted to share our key take-aways.   What email trends took off in […] The post Email Design in 2019: A Look Back appeared first on .

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

**Editor’s note: We’re happy to share another guest blog from one of our partners! This time, we bring you an original post from Kimberly de Silva from Mapp.** Often, the longer you are in business, the more reluctant you are to change. We all know that person at the company who says, “But we’ve always […] The post Don’t follow the flock: Why marketers should…

Alone, email marketing and social media are two of the most powerful digital marketing channels. Used together correctly, they're an unstoppable force of omnipresent marketing genius. The post Email Marketing vs. Social Media: Pros, Cons & Opportunities appeared first on SendGrid.

“If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.” – The Guardian   We can’t avoid social media, it consumes our everyday life. With everyone ‘doing it for the […] The post The Power of Instagram appeared first on .

We love partnering with BrightWave so much that we’re sponsoring another event of theirs this year! We’ll be sending our solutions architect Luke Martinez to BrightWave’s Email Spotlight in Atlanta on November 6. We’re also sending a sweet pair of Beats headphones for their giveaway, so if you didn’t have …

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

Table of Contents Why use landing pages Inside the anatomy of a good landing page Optional landing page elements Build your own free landing page with ConvertKit Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. For us, it’s pretty simple- the easiest way to start growing your list is to…

It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.