1:You isn’t linear, it’s an integrated individualized marketing strategy

During my recent speaking session at the Digital Pharma East Conference, I shared with attendees how to make the 1:You vision a reality.

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Matching media for Jersey Mike’s

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was to test if digital could help us reactivate guests who hadn’t purchased in at least three months. We also wanted to target customers who have dined at competitors.”

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