1:You isn’t linear, it’s an integrated individualized marketing strategy

During my recent speaking session at the Digital Pharma East Conference, I shared with attendees how to make the 1:You vision a reality.

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Aspire to loyalty as an outcome, not just a program

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…

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