During my recent speaking session at the Digital Pharma East Conference, I shared with attendees how to make the 1:You vision a reality.
Tags Content Type Blog Post Epsilon Topic Identity Topic Personalization Vertical Healthcare
CPG brands saw a massive increase in sales during COVID-19. With consumers sheltered at home, they found comfort in traditional products and brands and discovered new brands when their favorites were out of stock. As most CPG categories experienced double-digit growth in 2020 – and CPG overall grew an unprecedented 11% - brands also saw an influx of new customers.
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