As digital marketers, we’re often focused on the technology platforms and applications that enable our programs. And we should be because technology is essential and is the fuel to our success.
Tags Content Type Blog Post Epsilon Topic Data Topic Email Topic Marketing Technology
Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.
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