As digital marketers, we’re often focused on the technology platforms and applications that enable our programs. And we should be because technology is essential and is the fuel to our success.
Tags Content Type Blog Post Epsilon Topic Data Topic Email Topic Marketing Technology
CPG brands saw a massive increase in sales during COVID-19. With consumers sheltered at home, they found comfort in traditional products and brands and discovered new brands when their favorites were out of stock. As most CPG categories experienced double-digit growth in 2020 – and CPG overall grew an unprecedented 11% - brands also saw an influx of new customers.
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