Differentiating through identity, data and technology

It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.

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the-future-of-b2b-marketing:-2020-strategies-that-will-stick

The future of B2B marketing: 2020 strategies that will stick

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

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