Is data the new currency of marketing? The answer seems to be “yes”

In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales. 

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4-covid-consumer-insights-for-cpg-marketers-and-what-to-do-with-them

4 COVID consumer insights for CPG marketers and what to do with them

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now. To that end, Epsilon surveyed consumers on their shopping habits and behaviors during COVID-19 to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment During COVID-19,”…

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