Is data the new currency of marketing? The answer seems to be “yes”

In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales. 

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3-insurance-marketing-strategies-to-boost-policy-acquisition

3 insurance marketing strategies to boost policy acquisition

The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.

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