Is data the new currency of marketing? The answer seems to be “yes”

In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales. 

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3-reasons-why-leveraging-third-party-data-is-casino-marketing’s-biggest-opportunity

3 reasons why leveraging third-party data is casino marketing’s biggest opportunity

For the past 20-plus years, casinos have been at the forefront of using first-party behavioral data to drive intelligent segmentation and targeting. Now, it’s time to apply that same innovation to leverage third-party data, as well. Casino marketers have been trained to believe that “External appended data doesn’t predict gaming behavior.” But when it comes down to it, that's not entirely true anymore.

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