Is data the new currency of marketing? The answer seems to be “yes”

In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales. 

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the-future-of-b2b-marketing:-2020-strategies-that-will-stick

The future of B2B marketing: 2020 strategies that will stick

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

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