In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales.
Tags Content Type Blog Post Epsilon Topic Data Topic Personalization Vertical CPG Vertical Retail
The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.
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