Preparing your loyalty marketing program for 2020

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.

As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

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Q&A with Forrester’s Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data

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