Last year, we brought together our (smaller) team of email experts to discuss some of the most talked about aspects of the email industry. We called those videos our Email Experts Series. It was a fun time, we reminisce about it regularly. So it was only natural we relive the glory days for another season! […]
The post We’re BACK! Email Experts Series presents: Gmail Tips & Tricks appeared first on 250ok.
Tags 250ok Email Best Practices Email Deliverability Email Marketing Email Optimization Featured Videos
Back in September 2021, email senders were coming to terms with the news that the open rate metric—a staple of email marketing reporting—was about to change forever. This was when Apple introduced Mail Privacy Protection (MPP), a suite of privacy measures that would automatically download email images (including tracking pixels) regardless of whether the recipient actually opened the email. This caused open rates to skyrocket—but
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