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Monthly Archives: November 2019

TOP DESIGNS FOR NOVEMBER

top-designs-for-november

This month we’ve welcomed the start of Christmas adverts and emails, but before we can get in the full festive spirit we have Black Friday to get through.   This week brands run the risk of jeopardising their audience trust, so it’s important for them […] The post TOP DESIGNS FOR NOVEMBER appeared first on .

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Towards LGPD and Beyond – Getting Delivered

towards-lgpd-and-beyond-–-getting-delivered

In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty of care. For senders using Consent as their legal basis,…

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Dark Mode in email

dark-mode-in-email

In recent months a new challenge has come up for email designers and developers – Dark mode – email clients changing your beautiful email design!    We have put together a table full of handy information on all the (current) email clients that have implemented […] The post Dark Mode in email appeared first on .

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Case Study: a 100% increase in site traffic from email

case-study:-a-100%-increase-in-site-traffic-from-email

You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to learn how we dramatically increased traffic from an email to the website by taking a strategic approach to increasing the length of the message. One website, thousands of items for visitors to choose from, a monthly email sent by a partner featuring one item. When…

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Capturing More Leads With Your Content

capturing-more-leads-with-your-content

No Bullsh*t Advice From Email Experts Lead generation should be a part of every marketer's content strategy. As marketers, we spend a lot of time creating content—from conceptualizing, researching and writing to publishing and distributing. Now, how do you take that content you've worked so hard to create to capture readers and turn them into leads? We asked marketing experts from Campaign Monitor, Twilio Sendgrid,…

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How to Turn Email Addresses on File into Opt-Ins

how-to-turn-email-addresses-on-file-into-opt-ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email audience potential. One of those approaches is to leverage the email addresses you…

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There’s something about bounces

there’s-something-about-bounces

I’ve shared a version of this image repeatedly. I think it was only my Facebook friends that got the stick figure screaming in frustration, though. The reality is bounce handling is one of the most frustrating pieces of email delivery. Not only that, many people in the email space treat it as a simple process. It’s really not as simple as we’d like it to…

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Grow Your List for Free with ConvertKit Landing Pages & Forms

grow-your-list-for-free-with-convertkit-landing-pages-&-forms

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. Best of…

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Ghosts of Holidays Past: What to Watch out for This Year

ghosts-of-holidays-past:-what-to-watch-out-for-this-year

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average…

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Phishing evolves beyond DMARC

phishing-evolves-beyond-dmarc

The phishing attack against Sendgrid is still going on. Most of the mail and the websites are being hosted on Linode. I’ve still not gotten to see what one of the sites looks like, as Linode is getting the sites down before I click on the links. Everyone here is doing the Right Things(tm) in order to address the problem. Sendgrid has a p=reject message…

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7 HubSpot Alternatives You Need to Know

7 hubspot-alternatives-you-need-to-know

If you work in sales or marketing, you’ve most likely come across HubSpot in one capacity or another. Champions of inbound marketing, they have tons of free resources available; most notably their free online course and comprehensive blog. Now, I’ll be upfront with you, having done both the course and used their free CRM as a marketer, I'm a fan of HubSpot. Their free plan is…

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Check Out What’s New inside AWeber!

check-out-what’s-new-inside-aweber!

At AWeber, we're always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome. The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers. You'll learn about Smart Designer, a free, intelligent design assistant that lets you…

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How to Create an Online Quiz for Your Lead Magnet

how-to-create-an-online-quiz-for-your-lead-magnet

Table of Contents Key benefits of lead magnet quizzes Lead magnet quiz types How to create an online quiz 3 lead magnet quiz tools Connect your lead magnet quiz to your ConvertKit sequence It’s cool when you hear content creators talk about how they doubled or tripled their email list, but you never really expect it to happen to you. You also don’t expect it…

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Best 15+ Event Invitation Email Templates and Examples You Can Steal

best-15+-event-invitation-email-templates-and-examples-you-can-steal

Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. That’s just one of the reasons that 31% of marketers believe event marketing is the single-most effective marketing channel. We all know that event marketing is never easy, though: you have to plan everything in advance and put together an effective communication strategy to coordinate your attendees. To make…

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Towards LGPD and Beyond – Legal Bases for Email Marketing

towards-lgpd-and-beyond-–-legal-bases-for-email-marketing

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For Brazilian marketers, as in Europe, a major decision will be…

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