Are inbox placement rates improving or declining across the world?

Do you know your inbox placement rate (IPR)? If you don’t, yikes, we really need to talk. But if you do, have you wondered how it compares against other senders? We’re always thinking about things like this, so we did a big data dump and jumped right into it. We looked at global IPR over […]

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30 Questions to Ask Your Next Email Service Provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail

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