Frankentech is here to stay: How brands are getting the most out of martech investments

In today’s marketing landscape, we as consumers expect a seamless customer experience.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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