Hit the slopes, not the spam folder.

250ok is headquartered in Indianapolis. Needless to say, we don’t do a lot of skiing in these parts. Luckily, we are sponsoring MediaPost’s Email Insider Summit in Deer Valley, Utah, on December 8-11, meaning we get to share our email expertise while enjoying the beautiful scenery—probably not at the same time, but you never know, […]

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How Microsoft’s filtering changes impact your marketing email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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