Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]
Tags 250ok Email Deliverability Email Optimization Email Strategy Featured Level 201
Senders need email service providers (ESPs) like avocados need toast. After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively. But it’s normal for your needs to shift over time as your email program evolves. If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail
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