Over the last year, the email industry’s seen a number of large-scale changes to the way we monitor email activity and deliverability data. The core principle of all this evolution boils down to something very simple: privacy. First, after a series of bombshell allegations of technology allowing both computers and humans to read personal emails […]
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Senders need email service providers (ESPs) like avocados need toast. After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively. But it’s normal for your needs to shift over time as your email program evolves. If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail
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