Over the last year, the email industry’s seen a number of large-scale changes to the way we monitor email activity and deliverability data. The core principle of all this evolution boils down to something very simple: privacy. First, after a series of bombshell allegations of technology allowing both computers and humans to read personal emails […]
The post Non-human interaction informing your deliverability? Read this. appeared first on 250ok.
Tags 250ok Email Marketing Email Technology Featured
Email marketers are facing some unique challenges in 2021. As we approach peak holiday and sales season, record sending volumes mean even greater competition in the inbox. Plus, the introduction of Apple’s Mail Privacy Protection (MPP), which prevents email senders from deploying tracking pixels and masks recipients’ IP addresses, will further complicate email marketers’ lives as they start to lose important behavioural data points. In…
Session expired
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.
