Non-human interaction informing your deliverability? Read this.

Over the last year, the email industry’s seen a number of large-scale changes to the way we monitor email activity and deliverability data. The core principle of all this evolution boils down to something very simple: privacy. First, after a series of bombshell allegations of technology allowing both computers and humans to read personal emails […]

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how-microsoft’s-filtering-changes-impact-your-marketing-email.

How Microsoft’s filtering changes impact your marketing email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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