Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary.
In this post, she breaks down all the major elements that go into creating high-performing, low-friction email signup forms, including…
- Casting a wide net, so you have email signup forms in all the places where high-quality subscribers gather
- Communicating the benefits of signing up, because no one is excited to “Sign up for email” or “Join our email list.”
- Making it easy, because even people who are interested are in a hurry and can get distracted or deterred by forms that are confusing or any longer than they need to be
In addition to exploring each of those issues in detail, Kaiti doesn’t lose sign of the need to make email signup forms compliant and safe. She talks about ensuring that you’re following laws, like Canada’s Anti-Spam Law (CASL), the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1, 2020. She also discusses how to ensure you’re protecting your sender reputation.
For all the details on how to optimize your email signup forms…
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