The benefits an advanced TV strategy can bring to your marketing efforts

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

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Matching media for Jersey Mike’s

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was to test if digital could help us reactivate guests who hadn’t purchased in at least three months. We also wanted to target customers who have dined at competitors.”

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