Think about the last time you created a landing page. How did you decide what to include? You probably picked one or two stock photos you liked, wrote a catchy headline and some quick sales copy, and slapped on an opt-in form. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page…

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? While a myriad of factors ranging from traffic quality to reader intent could be at play—it turns out there’s a lot you can do when it comes to increasing your landing page conversion rates, simply from experimenting with how your pages are designed.…

If you’re a marketer asking yourself how Twilio and/or Twilio SendGrid might tie into your business, SIGNAL is the perfect opportunity to dive in. The post Twilio SIGNAL 2020 is Coming! Let’s Look Back on 2019 appeared first on SendGrid.

If you’re a marketer asking yourself how Twilio and/or Twilio SendGrid might tie into your business, SIGNAL is the perfect opportunity to dive in. The post Twilio SIGNAL 2020 is Coming! Let’s Look Back on 2019 appeared first on SendGrid.

Table of Contents Why landing pages are one of the best way to start your email list 5 easy steps to launch your email list with free landing pages Start growing your list with free landing pages Diving head-first into a new business idea can be incredibly intimidating. Building a website, writing blog posts, podcasting, mastering sales, social media, partnerships, hosting webinars… It feels like…

We finish the year with a round-up of our top emails from December, brining you a final array of brands who have jumped out in our inbox this month! We have some great use of data, content and animation for you to dig into! 1.… The post Top designs for December appeared first on Email Design Review.

We finish the year with a round-up of our top emails from December, brining you a final array of brands who have jumped out in our inbox this month! We have some great use of data, content and animation for you to dig into! 1.… The post Top designs for December appeared first on Email Design Review.

Some notes on some of the different protocols used for authentication and authentication-adjacent things in email. Some of this is oral history, and some of it may be contradicted by later or more public historical revision. SPF Associates an email with a domain that takes responsibility for it. Originally Sender Permitted From, now Sender Policy Framework. It allows a domain owner to announce which IP…

Managing your organization’s email marketing campaigns can be arduous and daunting on its own. But what if you are managing multiple campaigns for several clients? This is the challenge that email marketing agencies face every day. And without the right process and tools in place, planning and executing effective email campaigns can become a major headache, getting even tougher as an agency scales. Some Interesting…

The post From My Family to Yours, Happy Holidays! appeared first on Email Marketing Rules.

Finding your IP or domain on a blacklist is bad news for any email program. So what preventative steps can you take to keep from being blacklisted? We asked email deliverability experts Brad Gurley from Message Gears, John Peters from Campaign Monitor, Laura Atkins from Word to the Wise, Raja Datta from TrueAccord and Chaitanya Chinta from Netcore to help us understand email blacklisting a…

How Courtland Allen didn’t let five years of failure or burnout stop him from pursuing his dream. Photography by Kati at Xilo Photography. Disclosure: The story below mentions Stripe; ConvertKit is a paying customer of Stripe. When Courtland Allen was a kid, computers were his playground – literally. His mom owned a company that sold computer hardware during the 90’s dot-com boom and Courtland and…

You have 8 seconds to captivate and retain your audience. Learn how to make every second and every scroll count. The post How to Design Above the Fold Content for Uber-Good Engagement appeared first on SendGrid.

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past so your Christmas Future is even better. Here are several…

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One question that’s commonly asked by creators who are looking for a new email marketing platform is, “How is your email deliverability?” To live out our value of working in public, we decided to start…

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

Learn about dynamic template testing for transactional email sends and how it can improve your deliverability. The post Test for Success: Email Testing for Your Programmatic Sending appeared first on SendGrid.

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is…

This article was written by our friends at rankingCoach. Enjoy the read! There's nothing like YouTube In the US YouTube reaches a larger audience between the ages of 18-49 than all cable TV networks combined, and 94% of 20-29-year-olds in Germany watch the platform every month. YouTube is the #1 entertainment platform in the United Kingdom. Every month, 2 Billion people watch videos on the…

A story about dying goats, diving in when you have no idea what you’re doing, and why no niche is too small if it’s helping someone else. Photography by Jessica Worland. The goats were dying. And Deborah had no idea why. She was heartbroken every time she stepped out for a morning feeding on her homestead – 32 acres “in the middle of nowhere” in…