4 reasons your identity resolution program isn’t working—according to Forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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The essential guide to customer acquisition

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

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