December 3rd is International Day of People with Disabilities (IDPWD). Sanctioned by the United Nations in 1992, the goal was to increase awareness, understanding and acceptance of people who have disabilities.
Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…
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