December 3rd is International Day of People with Disabilities (IDPWD). Sanctioned by the United Nations in 1992, the goal was to increase awareness, understanding and acceptance of people who have disabilities.
The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.
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