Four loyalty trends for the decade to come

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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