From My Family to Yours, Happy Holidays!

Happy Holidays!

The post From My Family to Yours, Happy Holidays! appeared first on Email Marketing Rules.

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Email Marketing in Flux: The Biggest Changes Impacting the Channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences The pandemic-driven consumers behavior

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