From My Family to Yours, Happy Holidays!

Happy Holidays!

The post From My Family to Yours, Happy Holidays! appeared first on Email Marketing Rules.

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Watch Out for These 5 Trouble-Making Marketing Outliers

The chances are high that hiding among your audiences are small groups whose behaviors are so extreme that they skew the overall behavior of your marketing channels in ways that are detrimental. These groups are called outliers and they can: Cloud overall performance data, making it appear that you’re doing much better or much worse than you actually are. Obscure how your core audience is…

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