Update: Google Postmaster Tools outage still an issue

Update, December 16: According to the data we can see funneled into our platform via GPT, while data from December 10-12 is still missing, more recent data is appearing as usual. While not fully resolved, it looks like they’re getting back on track. On December 11, several email service providers and senders started to ask […]

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The Do’s and Don’ts of Seed Testing

While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important to consider the “big picture” when tracking the success of your email program. Seeding your email campaigns—or sending your campaigns to a list of test email addresses—can help you to see the big picture by allowing you to get a sense…

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