Consumers are complicated—and every moviegoer’s path to purchase is unique. According to a 2019 survey of more than 100,000 moviegoers, offline purchases at the theater still make up the majority of ticket sales:
CPG brands saw a massive increase in sales during COVID-19. With consumers sheltered at home, they found comfort in traditional products and brands and discovered new brands when their favorites were out of stock. As most CPG categories experienced double-digit growth in 2020 – and CPG overall grew an unprecedented 11% - brands also saw an influx of new customers.