How to drive and measure movie ticket sales—when 75% are bought at the box office

Consumers are complicated—and every moviegoer’s path to purchase is unique. According to a 2019 survey of more than 100,000 moviegoers, offline purchases at the theater still make up the majority of ticket sales:

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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