How to maximize returns on your martech investments

“Recovering a modicum of equilibrium across consumer behaviors and technology innovation will require organizational alacrity, a laser focus on customer needs and a balanced embrace of automation.”—Charles Golvin, Senior Director Analyst, Gartner for Marketers

Click to rate this post!
[Total: 0 Average: 0]

Check Also

most-retail-media-spend-still-belongs-to-amazon.-what-can-we-do-about-it?

Most retail media spend still belongs to Amazon. What can we do about it?

Amazon's on-site ads business, in which brands pay the online shopping behemoth to have their products spotlighted, was a masterstroke when it debuted a decade ago. Amazon's website already excelled at sales, and now the ads business folded in an entirely new revenue stream as brands paid for access to coveted audiences—just like they had long bought ads on TV, radio, and media websites.  It

>