It’s the email time of year…

I’m basically waiting for the various ESPs to announce Just How Much Mail they’ve sent over the last 4 days. Early information from one ESP shows a hefty percentage over the amount they sent last year, and that amount had many, many, many zeros in it.

In terms of best practices and ongoing advice: you can never put too many lights on a Christmas tree.

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What’s missing in MarTech?

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say. Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?

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