Studying the competition: Learning from the success of DTC brands

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

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most-retail-media-spend-still-belongs-to-amazon.-what-can-we-do-about-it?

Most retail media spend still belongs to Amazon. What can we do about it?

Amazon's on-site ads business, in which brands pay the online shopping behemoth to have their products spotlighted, was a masterstroke when it debuted a decade ago. Amazon's website already excelled at sales, and now the ads business folded in an entirely new revenue stream as brands paid for access to coveted audiences—just like they had long bought ads on TV, radio, and media websites.  It

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