Studying the competition: Learning from the success of DTC brands

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

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4-covid-consumer-insights-for-cpg-marketers-and-what-to-do-with-them

4 COVID consumer insights for CPG marketers and what to do with them

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now. To that end, Epsilon surveyed consumers on their shopping habits and behaviors during COVID-19 to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment During COVID-19,”…

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