Sweeping changes coming to 250ok’s email analytics platform.

Historically, our industry has been largely comprised of third-party vendors and niche offerings; inbox monitoring tools here, reputation and compliance tools there, maybe with some design previews or DMARC reporting sprinkled in. It begs the question: How can these tools better talk to each other, inform each other, and offer a truly cohesive experience for […]

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How Microsoft’s filtering changes impact your marketing email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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