Yearly Archives: 2019

Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

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Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

Read More »

Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

Read More »

Smart Insights: 2020 Email Marketing Trends

smart-insights:-2020-email-marketing-trends

2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email design, especially when it comes to using less copy The increasing role of…

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Holiday Marketing Predictions: What to Expect This Year

holiday-marketing-predictions:-what-to-expect-this-year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this …

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On Leaving the eec’s MAC…

on-leaving-the-eec’s-mac…

It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email Experience Council (eec), and as chair of the eec’s membership and marketing sub-committee (M&M). I hope to continue as a member of the organization. I was a member of the MAC and chair of the M&M for over 3 years. I am proud of the…

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On Leaving the eec’s MAC…

on-leaving-the-eec’s-mac…

It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email Experience Council (eec), and as chair of the eec’s membership and marketing sub-committee (M&M). I hope to continue as a member of the organization. I was a member of the MAC and chair of the M&M for over 3 years. I am proud of the…

Read More »

Send More Emails This Holiday Season

send-more-emails-this-holiday-season

The holidays are a wonderful time of the year, especially for marketers. As subscribers start planning out what gifts to give their friends and loved ones, they frequently check their inboxes for inspiration. To take advantage of this, many marketers ramp up their frequency over the holidays. However, while subscribers may be looking to buy more and might appreciate an increase in email offers, they will still…

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“I wanted to be happy now. Not two years from now.”

“i-wanted-to-be-happy-now-not-two-years-from-now.”

A story about taking chances, struggling with self-doubt, and how one lawyer-turned-full-time-food-blogger didn’t let that (or the haters) stop her. Tanya Harris lights up when talking about writing her first blog post about getting the fishy taste out of catfish: “I really enjoyed it. I don't think anyone read it, but I loved the feeling of creating something. It was fun.’” Fun. No one talks…

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How One Blogger Gained 120,139 Email Subscribers

how-one-blogger-gained-120,139-email-subscribers

Do you know what the key to a successful blog is? A loyal community of readers.  No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether they’ll return — and you’re not enticing them to comeback.…

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