Yearly Archives: 2019

What is List Verification and Why is it Important?

what-is-list-verification-and-why-is-it-important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

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4 reasons your identity resolution program isn’t working—according to Forrester

4-reasons-your-identity-resolution-program-isn’t-working—according-to-forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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What is Marketing Automation?

what-is-marketing-automation?

It's easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology. For those who are just entering the scene, all of it can be intimidating to say the least. In…

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Email Marketing: A Look Forward to 2020

email-marketing:-a-look-forward-to-2020

No Bullsh*t Advice From Email Experts It's been a great year for email marketing but what's on the horizon for the coming year. As we wrap up 2019, it's time to take a look forward to 2020. We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and…

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Mailchimp Landing Pages – All You Need to Know

mailchimp-landing-pages-–-all-you-need-to-know

Celebrating over 18 years in the business, Mailchimp is an email marketing software veteran. It claims to send over 600 million emails every day over its platform, so this should give you an idea of its popularity. Why is it so popular? Aside from its solid marketing, I’m going to guess it’s because its platform is so easy to use for complete beginners. And its…

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AWeber Continues to Grow Its Support for AMP for Email!

aweber-continues-to-grow-its-support-for-amp-for-email!

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber. AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform…

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5 Ridiculously Cool Ways We’ve Used AMP for Email

5-ridiculously-cool-ways-we’ve-used-amp-for-email

Everything you know about email is about to dramatically change forever.  That’s a bold statement, but it’s true...I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago.  I’m talking about AMP for Email. What is AMP for…

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10 Habits of Highly Effective Marketers

10-habits-of-highly-effective-marketers

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide to help people accomplish their goals, the following principles can…

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

email-deliverability-quarterly:-gmail-spam-filter-changes,-sparkpost-acquires-edatasource,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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Whats Happening With Your Click-Through Rate?

whats-happening-with-your-click-through-rate?

So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to stop interacting once they have opened the email? And what can you…

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Sweeping changes coming to 250ok’s email analytics platform.

sweeping-changes-coming-to-250ok’s-email-analytics-platform.

Historically, our industry has been largely comprised of third-party vendors and niche offerings; inbox monitoring tools here, reputation and compliance tools there, maybe with some design previews or DMARC reporting sprinkled in. It begs the question: How can these tools better talk to each other, inform each other, and offer a truly cohesive experience for […] The post Sweeping changes coming to 250ok’s email analytics…

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It’s not marketing… it’s harassment

it’s-not-marketing…-it’s-harassment

Many years ago, we bought a VMWare license to manage the various virtual machines running our business infrastructure. As part of our move to Dublin, we decommissioned our cabinet and moved all of services into various bits of the cloud. This meant that when our VMWare support contract came up for renewal we declined the renewal. Despite no longer being customers and unsubscribing from email,…

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The Last Word on November 2019

the-last-word-on-november-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email: An Alternative to GIFs? (Litmus) Dynamic email in Gmail available on Android and…

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