Monthly Archives: January 2020

11 Valentine’s Day Email Campaign Ideas for 2020

11-valentine’s-day-email-campaign-ideas-for-2020

February 14 is a joyful date, both for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But, when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email marketing revenue? Here are some quick-win strategies for…

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Email Marketing Best Practices for 2020

email-marketing-best-practices-for-2020

Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our beginners guide to email marketing first. Already know your way around? Read on and follow these 21 email marketing best practices that’ll keep your customers engaged, improve your ROI, and get your campaigns going in…

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Segmenting Subscribers to Drive Increased Email Response

segmenting-subscribers-to-drive-increased-email-response

We’ve said it before and we’ll say it again–personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair color, etc.). People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will…

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The role of data within machine learning and the benefits to retailers

the-role-of-data-within-machine-learning-and-the-benefits-to-retailers

Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.

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Email Deliverability February 2020 [infographic]

email-deliverability-february-2020-[infographic]

This is the fifth email deliverability test we’ve carried out, and it’s just as fascinating as our previous round. If you’re not familiar with our tests, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. The providers we’ve looked at have increased slightly since then – this round we…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a recipient well-targeted, or several other potential things marketers lean on…

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Using Reply-To:

using-reply-to:

Yesterday I learned that some ESPs don’t support the reply to: address. I asked around to discover which ESPs did. Here’s what I learned. ESPs that support reply-to: ActiveCampaignAmazonSESConstantContactCampaign MonitorCordialDelivraDoListEloquaEmmaEpsilonGetResponseHubSpotiContactListrakMailkitMailUpMarketoN6PardotwordResponsysSailthruSFMCSharpspringTwilio / SendGridZeta Global Thanks to all the colleagues who answered my question.

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Email Deliverability: What is it and How to Measure it

email-deliverability:-what-is-it-and-how-to-measure-it

There are numerous ways to optimize your email marketing campaigns. None of them’s more critical than building high deliverability. Only after you’ve successfully reached your recipient’s inbox can you encourage them to take action. Whether you want them to download your ebook, book an appointment, or buy one of your products, your message won’t help you achieve that if it’s stuck in the spam folder.…

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Webinar: The Highest Impact Email Marketing Trends of 2020

webinar:-the-highest-impact-email-marketing-trends-of-2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of 26 email marketing technologies and tactics as well as their predicted impact during 2020. We…

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Your email deliverability depends on engaging content.

your-email-deliverability-depends-on-engaging-content.

*Editor’s note: This post is brought to you by a guest blogger, Cheyenne Ng of Zembula!* Getting trapped in the spam folder is one of a marketer’s worst nightmares. After all, we spend countless hours crafting our email campaigns, and for them to fall on deaf ears, so to speak, is really unfortunate. Deliverability is a fickle beast. As many as 15% of emails never…

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Email Deliverability Unfiltered: Communicating With Stakeholders

email-deliverability-unfiltered:-communicating-with-stakeholders

Email deliverability is often misunderstood. So, it's no suprise that trying to get buy-in from stakeholders when attempting to take proactive measures or when you suspect a deliverability issue isn't always an easy task. We asked email deliverability experts John Peters from Campaign Monitor, Laura Atkins from Word to the Wise and Raja Datta from TrueAccord to offer tips to help you effectively communicate deliveriability…

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How Marketers Should Adapt to Dark Mode for Email

how-marketers-should-adapt-to-dark-mode-for-email

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? In this post, we…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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Leveraging Email to Build Customer Loyalty

leveraging-email-to-build-customer-loyalty

No Bullsh*t Advice From Email Experts How do you make a customer fall in love with your brand? And what part does email marketing play in creating a loyal customer? This month, we asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Email Uplers, emailmonday & Zettasphere to discuss how email marketers can leverage email to build customer loyalty.…

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After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

after-google’s-news,-epsilon-conversant-is-positioned-to-thrive-in-the-new-advertising-ecosystem

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

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