Monthly Archives: January 2020

CCPA’s Impact For Marketers & Consumers

ccpa’s-impact-for-marketers-&-consumers

On January 1st of this year, it became official: enforcement of the California Consumer Privacy Act (CCPA) had arrived. Similar to the GDPR in the EU, the CCPA grants nearly 40 million California consumers “new rights with respect to the collection of their personal information.” Great for consumers, a little confusing and concerning for businesses who aren’t sure if they’re required to comply. So what…

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Introducing On-Demand Webinars – New GetResponse Feature

introducing-on-demand-webinars-–-new-getresponse-feature

Have you ever wanted to extend the shelf life of your live webinar? To continue building your email list and sell your products or services long after the end of your live event? If you said yes to either of these questions, you’ll be happy to see the latest development added to the GetResponse Webinars. Introducing On-Demand Webinars, a new solution that’ll amp up your…

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What about the email client?

what-about-the-email-client?

There are a lot of folks in the email industry that take issue with my stance that DMARC is not a viable solution to phishing. DMARC, at it’s absolute best, addresses one tiny, TINY piece of phishing. Look at this message I received today. My mail client presents this as from Quickbooks and hides the actual from email address from me. Most mail clients do…

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Lunar New Year Email Inspiration

lunar-new-year-email-inspiration

With the Lunar New Year celebrations just around the corner, January 25th 2020 marks the start of the Year of the Rat. We’ve searched our inboxes for our favourite emails from brands celebrating the New Year. A recurring theme throughout is how these brands have used […] The post Lunar New Year Email Inspiration appeared first on .

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Design Analytic: Identify and Solve Actual Problems

design-analytic:-identify-and-solve-actual-problems

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their data scientists and analytics experts to get the reports and…

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Take the First Step Toward One-to-One Marketing

take-the-first-step-toward-one-to-one-marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.” In today’s world where personal curation of products is so high—Design your own tennis shoes! Watch anything, anytime, anywhere! Get vitamins personalized to your gene profile!—expectations…

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Same MX, different filters

same-mx,-different-filters

One of the things I do for clients is look at who is really handling mail for their subscribers. Steve’s written a nifty tool that does a MX lookup for a list of domains. Then I have a SQL script that takes the raw MX lookup and categorizes not by the domain or even the MX, but by the underlying mail filter. Part of that…

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How to Create the Perfect Webinar Landing Page

how-to-create-the-perfect-webinar-landing-page

Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides, polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room… And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. But the…

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ConvertKit’s December 2019 Deliverability Report

convertkit’s-december-2019-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report,…

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AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

aweber’s-live-video-show-is-about-to-launch-—-and-it’s-unlike-anything-you’ve-ever-seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

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Bad marketing automation, part deux

bad-marketing-automation,-part-deux

Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam about a blog…

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Troubleshooting: the questions

troubleshooting:-the-questions

In my post earlier this week, katie asks: what do you do next when the problem statement is as non-specific as “open rates are falling”? how would you go about getting from there to that next level of marketing email from our ESP goes to bulk? That’s a great question, and will help me explain pieces I didn’t in the initial post. The observation here…

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How to Connect Your Landing Page to Your Sales Funnel

how-to-connect-your-landing-page-to-your-sales-funnel

Every good sales pitch starts with a ______. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer. The…

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