The need to know:
- Google announced they will deprecate third-party cookies over the next two years.
- As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners.
- Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem.
On January 14, Google announced that Chrome will phase out third-party cookies in the next two years. Reasonably, the adtech community is concerned about this shift as many providers rely heavily on third-party cookies to identify individuals and deliver them advertising messages.