After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

January 27, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Digital Media, Topic Identity, Topic Marketing Technology Leave a comment 39 Views

After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

The need to know:

  • Google announced they will deprecate third-party cookies over the next two years.
  • As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners.
  • Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem.

What’s happening?

On January 14, Google announced that Chrome will phase out third-party cookies in the next two years. Reasonably, the adtech community is concerned about this shift as many providers rely heavily on third-party cookies to identify individuals and deliver them advertising messages.

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