Bringing More of Your Data Together for B2B Audience Building and Segmentation

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.

In this post, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation capabilities and how to move from a siloed/departmental approach to a cross-channel approach.

For B2B audience building, she talks about how to achieve cross-channel data aggregation and how to reinforce your data acquisition by collecting communication preferences and profile data, doing progressive profiling, and taking other steps. For B2B segmentation, she discusses how to make more data-driven decisions and how to optimize and test on an ongoing basis.

>> Read the full post on Oracle’s Modern Marketing Blog

The post Bringing More of Your Data Together for B2B Audience Building and Segmentation appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 1 Average: 5]

Check Also

digital-marketers-are-afraid-to-make-mistakes:-4-negative-repercussions

Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions

Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” While athletes, entrepreneurs, and many other professionals have a

>