Email open rates are actually up to three times lower than reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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Expert Strategies for Email Success in a Post-MPP World

In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted in the post-MPP email landscape. We spoke with two of these senders in our most recent edition of State of Email Live: Michael Cabral from women’s fashion retailer J.Jill, and Tal Goren from digital gaming business Rank Interactive. Both senders knew MPP would affect

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