Email open rates are actually up to three times lower than reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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how-microsoft’s-filtering-changes-impact-your-marketing-email.

How Microsoft’s filtering changes impact your marketing email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email marketers’ email campaigns. For those of you who’ve been around long enough will remember Microsoft always tries to push their own way, with initiatives like SenderID rather than supporting industry initiatives like SPF. After fully supporting SPF, DKIM, and DMARC standards…

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