Growing consumer expectations for personalization. Fintech companies stealing marketshare. Increased privacy and regulatory restrictions.
Tags Content Type Blog Post Epsilon Topic Customer Experience Topic Data Topic Identity Vertical Financial Services
The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.
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