Growing consumer expectations for personalization. Fintech companies stealing marketshare. Increased privacy and regulatory restrictions.
The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.