The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have.
This approach is a throwback to a simpler time. Just like email marketers used to create a single email design optimized for desktops, those who have embraced mobile-only design are creating a single email design optimized for mobile devices.
In this post, members of Oracle CX Marketing Consulting’s Creative Services team discuss:
- What mobile-only email design looks like and how it’s different from responsive email design
- The 4 key advantages of using this design approach
- How to determine is adopting a mobile-only design is appropriate for your brand given your audience
- The 3 primary best practices of mobile-only email design
For the full discussion…
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