Monthly Archives: January 2020

Troubleshooting: part 3

troubleshooting:-part-3

As I continue to think about how people troubleshoot email delivery I keep finding other things to talk about. Today we’re going to talk about the question most folks start with when troubleshooting delivery. “Did ISP change something?” At least once a week I check some delivery or email fora and some form of the question is sitting there. “Did X change something? We haven’t…

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2020 Valentine’s Day GIF Guide

2020-valentine’s-day-gif-guide

This Valentine's Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine's Day GIFs!…

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Bringing More of Your Data Together for B2B Audience Building and Segmentation

bringing-more-of-your-data-together-for-b2b-audience-building-and-segmentation

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this post, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation…

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CCPA’s Impact For Marketers & Consumers

ccpa’s-impact-for-marketers-&-consumers

On January 1st of this year, it became official: enforcement of the California Consumer Privacy Act (CCPA) had arrived. Similar to the GDPR in the EU, the CCPA grants nearly 40 million California consumers “new rights with respect to the collection of their personal information.” Great for consumers, a little confusing and concerning for businesses who aren’t sure if they’re required to comply. So what…

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Introducing On-Demand Webinars – New GetResponse Feature

introducing-on-demand-webinars-–-new-getresponse-feature

Have you ever wanted to extend the shelf life of your live webinar? To continue building your email list and sell your products or services long after the end of your live event? If you said yes to either of these questions, you’ll be happy to see the latest development added to the GetResponse Webinars. Introducing On-Demand Webinars, a new solution that’ll amp up your…

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What about the email client?

what-about-the-email-client?

There are a lot of folks in the email industry that take issue with my stance that DMARC is not a viable solution to phishing. DMARC, at it’s absolute best, addresses one tiny, TINY piece of phishing. Look at this message I received today. My mail client presents this as from Quickbooks and hides the actual from email address from me. Most mail clients do…

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Lunar New Year Email Inspiration

lunar-new-year-email-inspiration

With the Lunar New Year celebrations just around the corner, January 25th 2020 marks the start of the Year of the Rat. We’ve searched our inboxes for our favourite emails from brands celebrating the New Year. A recurring theme throughout is how these brands have used… The post Lunar New Year Email Inspiration appeared first on Email Design Review.

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Design Analytic: Identify and Solve Actual Problems

design-analytic:-identify-and-solve-actual-problems

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their data scientists and analytics experts to get the reports and…

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“I think if you have an artist inside you, you know it.”

“i-think-if-you-have-an-artist-inside-you,-you-know-it.”

A story of becoming an artist, embracing the digital, and seeing every technological shift as an opportunity to communicate the things that never change. Photography by Isadora Kosofsky. Kimberly Brooks says she likes my outfit – dark high-waisted jeans, a Taylor Swift-Stella McCartney T-shirt with a kitten on the front, black wedge sneakers, and a red-striped blazer. On any day, from anyone, a compliment like…

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Take the First Step Toward One-to-One Marketing

take-the-first-step-toward-one-to-one-marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.” In today’s world where personal curation of products is so high—Design your own tennis shoes! Watch anything, anytime, anywhere! Get vitamins personalized to your gene profile!—expectations…

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Same MX, different filters

same-mx,-different-filters

One of the things I do for clients is look at who is really handling mail for their subscribers. Steve’s written a nifty tool that does a MX lookup for a list of domains. Then I have a SQL script that takes the raw MX lookup and categorizes not by the domain or even the MX, but by the underlying mail filter. Part of that…

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How to Create the Perfect Webinar Landing Page

how-to-create-the-perfect-webinar-landing-page

Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides, polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room… And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. But the…

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ConvertKit’s December 2019 Deliverability Report

convertkit’s-december-2019-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report,…

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AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

aweber’s-live-video-show-is-about-to-launch-—-and-it’s-unlike-anything-you’ve-ever-seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

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