Retailers struggle with identity resolution: New Forrester research explains why

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

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4 reasons your identity resolution program isn’t working—according to Forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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