Retailers struggle with identity resolution: New Forrester research explains why

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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