Retailers struggle with identity resolution: New Forrester research explains why

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

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matching-media-for-jersey-mike’s

Matching media for Jersey Mike’s

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was to test if digital could help us reactivate guests who hadn’t purchased in at least three months. We also wanted to target customers who have dined at competitors.”

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