The role of data within machine learning and the benefits to retailers

Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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