The role of data within machine learning and the benefits to retailers

Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.

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Conversational AI and the customer journey

When introducing the concept of artificial intelligence (AI) to clients, I often start with a few basic questions:

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