What are our predictions for email marketing and deliverability in 2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

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email:-the-swiss-army-knife-of-marketing

Email: The Swiss Army Knife of Marketing

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. However, Anna showed us that this success…

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