A recent headline in Vogue Business declared “the U.S. cosmetics boom is over.” That prediction may be a bit too critical, but there’s no doubt the industry is on the cusp of a major change.

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers…in a way. But let’s start at the beginning. What is a honeypot? It’s a mechanism created to identify, redirect, or counteract unauthorized use of information systems, be it email addresses or otherwise. Generally speaking, a honeypot consists of data (on a network site, for example) appearing to be…

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports,…

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.  But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results. And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their…

So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your non-complaint mail sources, you realize there is an authorized vendor, but they are not DMARC-compliant. What do you do? One of the more important details to identify during the DMARC authentication setup process is identifier alignment, often seen in non-compliant mail…

Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work. How Important is the Option to Work Remotely to Employees? Technology has advanced to a point where employees can grab a laptop and their cell phone and set up shop wherever it is most convenient. This has led to…

Have you ever wondered the best way to hide elements in email? Whether you’re trying to hide/show images on desktop or mobile versions, or want to hide certain parts from different email clients.  We take a look at how you can target a range of… The post Hiding Elements in Email appeared first on Email Design Review.

How does Gen Z want to receive and engage with email? Click through to find out! The post Email for Gen Z appeared first on SendGrid.

There’s a myth in the marketplace of how “third-party data is dead,” especially given the significant changes in policies, privacy and compliance requirements. Some brands think third-party data leads to cost inefficiencies, but typically, these brands are leveraging data from an unknown, non-validated source resulting in poor data quality.

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out to about 3000 posts every 60 seconds. And somewhere in that never ending flurry of content, you have to make sure your post gets noticed.…

Let’s cut to the chase. Simply put, mailbox providers (MBPs) are the gatekeepers between your email and your subscribers. Using proprietary algorithms, they filter your email into the appropriate place, be it the proper tab, the spam folder, or the inbox in general. Marketers who are serious about their email ROI are also serious about their deliverability, and by using email analytics, you can start…

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish. What is FCrDNS FCrDNS stands…

Developing a compelling email strategy can be difficult. We've found that email manners and etiquette are key to optimizing conversions. Enter our latest guide, Email Manners: A Tale of Two Senders! The post Announcing Email Manners: A Tale of Two Senders appeared first on SendGrid.

Understanding the ever-changing rules of email deliverability takes considerable time and resources. But misunderstanding them can be very costly! Join me and Oracle CX Marketing Consulting’s Email Deliverability Services team for our half-day Email Deliverability Summit, where we’ll cut through all the outdated and outright wrong information you might have read online and give you the latest and most valuable advice about inbox placement. Each…

Learn about the Bring Your Own IP (BYOIP) process, pros, and cons to decide if BYOIP is the right solution for your email program. The post Is BYOIP Right for Your Email Program? appeared first on SendGrid.

The first-party data landscape for many traditional CPG brands can be challenging as most brands lack possession of the transactional relationship that fuels consumer data and is often preserved by grocers and big-box retailers.

Moving email data from one platform to another happens all the time. Perhaps you're switching ESPs or adopting a new CRM or marketing tool. With the MarTech landscape changing as frequently as it does, chances are at some point you'll be tasked with moving a large volume of customer data to another platform. In a recent guest blog post, written for Campaign Monitor, Kickbox Marketing…

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.…

Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook Pixel. Placing a Pixel is the very first step of…