Monthly Archives: February 2020

What are honeypots? An email marketing secret weapon!

what-are-honeypots?-an-email-marketing-secret-weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers…in a way. But let’s start at the beginning. What is a honeypot? It’s a mechanism created to identify, redirect, or counteract unauthorized use of information systems, be it email addresses or otherwise. Generally speaking, a honeypot consists of data (on a network site, for example) appearing to be…

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ConvertKit’s January 2020 Deliverability Report

convertkit’s-january-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports,…

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How to Create Trustworthy Content That People Want to Read

how-to-create-trustworthy-content-that-people-want-to-read

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.  But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results. And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their…

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How do I achieve DMARC compliance?

how-do-i-achieve-dmarc-compliance?

So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your non-complaint mail sources, you realize there is an authorized vendor, but they are not DMARC-compliant. What do you do? One of the more important details to identify during the DMARC authentication setup process is identifier alignment, often seen in non-compliant mail…

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Third-party data isn’t dead

third-party-data-isn’t-dead

There’s a myth in the marketplace of how “third-party data is dead,” especially given the significant changes in policies, privacy and compliance requirements. Some brands think third-party data leads to cost inefficiencies, but typically, these brands are leveraging data from an unknown, non-validated source resulting in poor data quality.

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Email Marketing Trends for 2020: Proven Essentials

email-marketing-trends-for-2020:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Content Marketing 101: How to Repurpose and Update Content

content-marketing-101:-how-to-repurpose-and-update-content

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out to about 3000 posts every 60 seconds. And somewhere in that never ending flurry of content, you have to make sure your post gets noticed.…

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Email marketers need to understand how mailbox providers (MBPs) work. Do you?

email-marketers-need-to-understand-how-mailbox-providers-(mbps)-work.-do-you?

Let’s cut to the chase. Simply put, mailbox providers (MBPs) are the gatekeepers between your email and your subscribers. Using proprietary algorithms, they filter your email into the appropriate place, be it the proper tab, the spam folder, or the inbox in general. Marketers who are serious about their email ROI are also serious about their deliverability, and by using email analytics, you can start…

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What is FCrDNS and why do we care

what-is-fcrdns-and-why-do-we-care

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish. What is FCrDNS FCrDNS stands…

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Email Deliverability Summit at Oracle Modern CX on Mar. 23

email-deliverability-summit-at-oracle-modern-cx-on-mar.-23

Understanding the ever-changing rules of email deliverability takes considerable time and resources. But misunderstanding them can be very costly! Join me and Oracle CX Marketing Consulting’s Email Deliverability Services team for our half-day Email Deliverability Summit, where we’ll cut through all the outdated and outright wrong information you might have read online and give you the latest and most valuable advice about inbox placement. Each…

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Migrating Your Email Data Between Platforms: What You Need to Know

migrating-your-email-data-between-platforms:-what-you-need-to-know

Moving email data from one platform to another happens all the time. Perhaps you're switching ESPs or adopting a new CRM or marketing tool. With the MarTech landscape changing as frequently as it does, chances are at some point you'll be tasked with moving a large volume of customer data to another platform. In a recent guest blog post, written for Campaign Monitor, Kickbox Marketing…

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Centralizing Data and Speaking as One Company

centralizing-data-and-speaking-as-one-company

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.…

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What is Facebook Pixel and How to Use It – a Definitive Guide

what-is-facebook-pixel-and-how-to-use-it-–-a-definitive-guide

Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook Pixel. Placing a Pixel is the very first step of…

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