3 steps for CPG brands to grow customer connections and sales

The first-party data landscape for many traditional CPG brands can be challenging as most brands lack possession of the transactional relationship that fuels consumer data and is often preserved by grocers and big-box retailers.

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Although digital has been a significant part of shopper marketing for a few years now, connecting with customers digitally on an individual, one-to-one level has been a challenge for the industry. Why? Because most of the data comes in the form of "audiences" and "segments," not individual journeys.

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