Centralizing Data and Speaking as One Company

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.

In this post, which is the second of three posts in this series, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation capabilities and how to move from a cross-channel approach to a data-driven approach. Moving up to a data-driven approach entails centralizing data from all of your channels and departments so you can ask WHY questions, not just WHAT questions. It also means having access to enriched and real-time data, so your analytics and targeting efforts become more flexible and actionable.

Let’s look at how your organization might level up its audience building and segmentation efforts…

>> Read the full post on Oracle’s Modern Marketing Blog

The post Centralizing Data and Speaking as One Company appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

smart-insights:-email-marketing-trends-2021-–-5-trends-to-watch

Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch

The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer experience into email marketing It’s time for real, authentic personalization Rediscovering the value…

>