Centralizing Data and Speaking as One Company

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.

In this post, which is the second of three posts in this series, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation capabilities and how to move from a cross-channel approach to a data-driven approach. Moving up to a data-driven approach entails centralizing data from all of your channels and departments so you can ask WHY questions, not just WHAT questions. It also means having access to enriched and real-time data, so your analytics and targeting efforts become more flexible and actionable.

Let’s look at how your organization might level up its audience building and segmentation efforts…

>> Read the full post on Oracle’s Modern Marketing Blog

The post Centralizing Data and Speaking as One Company appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

why-b2b-brands-face-unique—and-sometimes-self-inflicted—email-deliverability-challenges

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Email deliverability can feel out of your control. This is perhaps especially true of B2B brands, which have traditionally struggled with the mercurial spam filtering behaviors of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook 365 making serious inroads into the corporate email market, B2B email deliverability is behaving more and more like deliverability for B2C brands.…

>