Forrester research shows travel marketers are behind with identity

Lori travels at least once a month for business, and she plans a warm-weather vacation for her family every year. She’s a prime target for travel and hospitality marketing.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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