How beauty brands can bridge their customer data gap

A recent headline in Vogue Business declared “the U.S. cosmetics boom is over.” That prediction may be a bit too critical, but there’s no doubt the industry is on the cusp of a major change.

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See that ad following you around the internet? Don’t be that brand.

You mention to your spouse that you need to pick up a new dog bed, and suddenly you start seeing ads for dog beds in your social feeds. Is your phone or smart home assistant listening? Maybe.

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