A recent headline in Vogue Business declared “the U.S. cosmetics boom is over.” That prediction may be a bit too critical, but there’s no doubt the industry is on the cusp of a major change.
Tags Content Type Blog Post Epsilon Topic Data Topic Digital Media Topic Identity Topic Media Delivery Vertical CPG Vertical Retail
CPG brands saw a massive increase in sales during COVID-19. With consumers sheltered at home, they found comfort in traditional products and brands and discovered new brands when their favorites were out of stock. As most CPG categories experienced double-digit growth in 2020 – and CPG overall grew an unprecedented 11% - brands also saw an influx of new customers.
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