Moving email data from one platform to another happens all the time. Perhaps you’re switching ESPs or adopting a new CRM or marketing tool. With the MarTech landscape changing as frequently as it does, chances are at some point you’ll be tasked with moving a large volume of customer data to another platform.
In a recent guest blog post, written for Campaign Monitor, Kickbox Marketing Manager, Brian Dayman breaks down the ins and outs of migrating data between platforms.
Here are some key takeaways:
- All companies have dirty data (up to 25% of their entire marketing database)
- Database decay can cause deliverability issues and impact email ROI
- Conduct a deep clean of your database prior to migration
- How to optimize for email performance & better inbox placement
- Uncovering hidden risks in your data
- Becoming the marketing data champion at your company
- Ditch time-based standards to determine unengaged subscribers
- Addtional factors to help you determine what to prune & what not to prune
- When to update your supression list
One thing is clear, whether you are a large company or small company, the process of migrating your marketing database involves a lot of moving parts but it always starts with a clean database.
Once you’ve taken this vital step you can begin to check off other important tasks such as, warming up your IP, setting up your domain and authentication.
To learn more about preparing your data for migration be sure to read the full article on the Campaign Monitor blog.
Keep your list healthy and boost campaign performance by regularly cleaning your email list. We’ll let you know which email addresses are good, bad and risky, before you hit send.
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