Should DTC companies invest in branding? 7 marketers weigh in

Direct-to-consumer (DTC) brands are known for killing it with performance marketing. They’ve grown up online, and they know how to move customers through the funnel with precision.

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Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.

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