Should DTC companies invest in branding? 7 marketers weigh in

Direct-to-consumer (DTC) brands are known for killing it with performance marketing. They’ve grown up online, and they know how to move customers through the funnel with precision.

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With college endorsement deals, the landscape of sports marketing shifts

It's been a year since the NCAA ruled college athletes can accept endorsement deals via the change to the name, image and likeness (NIL) ruling and it’s not just the players cashing in. Athletes and universities are using NIL rules to build even bigger brands through corporate partnerships.

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