There’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail or manage inboxes for others, the Brand Indicators for Message Identification (BIMI) protocol is something that should appeal to you.
CPG brands saw a massive increase in sales during COVID-19. With consumers sheltered at home, they found comfort in traditional products and brands and discovered new brands when their favorites were out of stock. As most CPG categories experienced double-digit growth in 2020 – and CPG overall grew an unprecedented 11% - brands also saw an influx of new customers.