Best Practices for Disaster and Crisis Messaging

Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need.

Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation…

>> Read the full post on Oracle’s Modern Marketing Blog

The post Best Practices for Disaster and Crisis Messaging appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

on-demand-webinar:-how-to-transform-your-customer-experience-with-a-cdp

On-Demand Webinar: How to Transform Your Customer Experience with a CDP

Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer data platform (CDP). However, the CDP landscape is confusing and many are not…

>