Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts.
Our second quarter guide contains a 19-point checklist and is focused on finishing your review of the 2019 holiday season, improving your subscriber acquisition and retention practices, improving performance visibility, and experimenting with new tactics and strategies. It covers six areas:
- Holiday Messaging Competitive Intelligence
- Subscriber Acquisition Source Optimization
- Unsubscribe Process Optimization
- Preference Center Refreshes
- Improved Analytics & Reporting
- Experimentation & Testing
For details on each of those areas…
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