Holiday Marketing Quarterly: Second Quarter 2020 Checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts.

Our second quarter guide contains a 19-point checklist and is focused on finishing your review of the 2019 holiday season, improving your subscriber acquisition and retention practices, improving performance visibility, and experimenting with new tactics and strategies. It covers six areas:

  1. Holiday Messaging Competitive Intelligence
  2. Subscriber Acquisition Source Optimization
  3. Unsubscribe Process Optimization
  4. Preference Center Refreshes
  5. Improved Analytics & Reporting
  6. Experimentation & Testing

For details on each of those areas…

>>Download the 13-page Q2 2020 Holiday Marketing Quarterly

The post Holiday Marketing Quarterly: Second Quarter 2020 Checklist appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

what-is-and-isn’t-a-transactional-email?

What Is and Isn’t a Transactional Email?

This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses. This includes those who haven’t opted in to receive your promotional messages, as…

>