Knowing Your Customers So Well You Can Predict Their Needs

In part 1 of this series on B2C personalization and automation, we looked at the importance of responsiveness and reacting to customer behaviors. In part 2, we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love) them.

So you may be asking: What’s next? The next and final step is creating a full 360-degree customer profile that uses data from across your organization and then using it to super-charge your interactions with your customers and exceed their ever-growing expectations. This is the gold standard most organizations are striving to achieve. Pursuing this goal will take you to the cutting edge of relationship marketing. Those who can master it see big returns and have customers who love them and are oftentimes big advocates for their brand.

In this third and final post in this series, Oracle Consulting’s Jonathan McClure looks at some key things this level of personalization can do for you and how it uplevels 1:1 relationships to almost something out of science fiction…

>> Read the full post on Oracle’s Modern Marketing Blog

The post Knowing Your Customers So Well You Can Predict Their Needs appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-last-word-on-october-2020

The Last Word on October 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of the Mall (ClickZ) Building for a more productive inbox with AMP (Google Developers Blog) What I learned by ignoring 24 SaaS Email onboarding campaigns (Ezra Sandzer-Bell) Online Merchants Gain an Extra $107 Billion in 2020 Thanks to Pandemic (Digital Commerce 360) How…

>