On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020

To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.

In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants say will have the highest impact this year:

  1. AI-powered content recommendations
  2. Omnichannel orchestration
  3. Send time optimization
  4. Email segmentation
  5. Email personalization
  6. Legal compliance (CCPA, GDPR, etc.)
  7. Automated or triggered emails
  8. Responsive email design

Specifically, we do a deep dive on those first four trends in this webinar. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020. Let’s focus on the trends that are most worth your time and resources.

>> Watch the on-demand webinar

The post On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020 appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

pandemic-email-audience-changes:-managing-the-risks-and-opportunities

Pandemic Email Audience Changes: Managing the Risks and Opportunities

List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were closed and many people didn’t want to go to the stores that were open,…

>